Today marks the first Bright Pink Lipstick Day in Australia, a new charity organised around the remembrance and prevention of breast cancer.
Charity Pink Hope have lead the campaign, asking all Australian women to pucker up in the bid against the constant threat of cancer. The organisation was established in 2009 by Krystal Barter, after she was discovered to have a gene that had a 85 per cent chance of developing into breast cancer.
The charity aims to inspire women to keep an updated check on their health for breast and ovarian cancer, and have the remembrance of those who were involved in the disease, kept in mind.
So girls, grab your bright pink lippy and pucker up!