say ‘cheese’.

Not many people roam far from their homes, or even their beds, without their smartphone in hand and mainly we can blame this on the social networking phenomenon that has made the world a tech-crazed population. Not that it is a bad thing; we could all use a little more improvement and sociability, right?

Facebook could be questioned on its position in expanding the social networking industry, and is probably the biggest influence on the younger generations’ way of socialising. Nearly everything in our daily routine is broadcasted via Facebook, Twitter and Instagram…three of the world’s leading social giants. If your happenings aren’t posted on at least one of these, then I can probably guarantee that you are over the age of 70.

The social networking business has become less primarily focused on friendly networking for circles of people in our lives, and more about the business academy that has been created under its umbrella of links to those with common interests, impressive career skills and knowledge; it has become network for those looking to broaden their career, and I can promise you that promoting your passion and work in these way takes you to many places that you wouldn’t have dreamed of being without this communication. Those across the other side of the globe can hear about your work, or this latest post of mine, and within an hour, it could be viral. Isn’t that how Justin Bieber came to be? Or Rebecca Black (err..yeah, sorry about that one, Bec).

My point is, social networking is something that is now a competitive sport; those within it are looking for something they can gloat about or show-off their talents. Even if you are just one of the many millions of ‘Beliebers’ on Twitter, you are still seeking the attention of new followers in your daily bid for exposure in this social world. If you’re a journalist, it’s a great way to say to the world, “Hey! I know something you don’t know!”. For others, it’s just a way to stay in touch with friends, or find better and new ones.

We all know that Facebook bought out Instagram back in April, and its billion dollar price tag took the world by surprise. It’s just an app: take a photo, apply a 70s filter and BAM, you have yourself a potential money-making scheme.


Instagram is in-between the likes of Twitter and Facebook, where you use photos taken from your day in replacement of ‘statuses’ and ‘tweets’, but like Twitter, you follow those who interest you most.

Facebook originally had its plans to compete with the underdog app, creating an alternative which has just been released to the market this week. It’s titled Facebook Camera, and uses the same functioning as Instagram itself. The Facebook team meant this to be a threat; something to completely wipe Instagram out of the picture. But when the giant found that the Instagram network was expanding beyond their likes to reel it back, buying it out became their only option.

Facebook Camera.

It could be suggested that Facebook has made a big mistake by releasing their Instagram wannabe to the market, as it is picking up criticism from anyone that hits the ‘Install’ button. That is, it is a pretty poor competitor for something they had planned to make extinct.

Instagram relies on 70s-like filters to edit pitcutes, using sepia sorts to put a vintage hue on your day. Facebook Camera, however, uses the black and white scale to sport your images. Not so interesting.

I can safely say that Facebook and co. made a good move by taking Instagram on board of their own. After all, if you can’t beat them, join them.

Facebook Camera is now available for download in the App Store.